During the Opening of the Sana’a International Coffee Exhibition 2025
Investment Magazine – Exclusive
The General Investment Authority (GIA), represented by Eng. Mohammed Ahmed Al-Farzai, Head of the Projects Sector and Acting Head of the Promotion Sector, participated on Sunday, February 16, 2025, in the inauguration of the Sana’a International Coffee Exhibition 2025. The event, held at Al-Sabeen Park, saw extensive participation from investors, coffee industry pioneers, farmers, traders, and experts, alongside private sector companies and individuals passionate about Yemen’s rich coffee heritage.
The opening ceremony was attended by His Excellency, Prime Minister Ahmed Ghaleb Al-Rahwi, with the exhibition running until February 20 under the theme: “An Everlasting Legacy… A Global Flavor”
The exhibition is organized by the Ministry of Agriculture, Fisheries, and Water Resources as part of the celebration of World Yemeni Coffee Day, observed annually on March 1.
GIA’s Role in Supporting Coffee Value Chains
During his tour of the exhibition, Eng. Al-Farzai and the GIA Promotion Team visited the Coffee Business Clinic, which the General Investment Authority proudly supports. This initiative aligns with the national Coffee Strategy and Value Chain Development Plan, aiming to enhance producers’ and manufacturers’ expertise in production and export, ensuring compliance with international standards.
Expressing his delight at the strong turnout for the Coffee Business Clinic, Al-Farzai praised the high-quality advisory services provided to entrepreneurs, producers, and professionals engaged in different stages of the coffee value chain.
He also met with officials from the Ministry of Agriculture, Fisheries, and Water Resources to discuss ways to strengthen cooperation and coordination between the GIA and relevant governmental bodies. The focus was on supporting agricultural projects—particularly those related to coffee, a globally competitive product known for its exceptional quality and historic reputation.
Enhancing Incentives and Global Marketing for Yemeni Coffee
Al-Farzai emphasized that the General Investment Authority prioritizes supporting micro and small enterprises, in alignment with the new Investment Law, which introduces unprecedented incentives and benefits for this category of projects. He also reaffirmed GIA’s commitment to backing investment projects across all coffee value chain stages, with the objective of increasing value addition, boosting local producers' competitiveness, and expanding Yemeni coffee’s footprint in Arab and international markets.
Furthermore, he stressed the importance of strengthening international marketing efforts for Yemeni coffee, leveraging its unique competitive advantages. He confirmed that the GIA will continue to actively promote Yemeni coffee on the global stage as a strategic product that enhances the national economy.
Exhibition Expansion and Promotional Efforts
In a related discussion, Al-Farzai met with Ali Al-Harib, the Exhibition Director, to explore the notable expansion of this year’s event, characterized by a greater number of participants and a wider range of exhibitors representing various segments of the coffee value chain. This expansion reflects the growing interest in Yemen’s distinctive coffee sector.
Additionally, the General Investment Authority is presenting a promotional segment on the new Investment Law throughout the exhibition via LED screens installed in key areas. This initiative aims to educate investors on the incentives and advantages offered by the new legislation for investment projects in Yemen.
Accompanying Eng. Al-Farzai on the exhibition tour were:
- Yasser Ismail – Director of the Monitoring & Transparency Department
- Fawzi Sharaf Al-Hammadi – Director of the Marketing Department
- Abdullah Abdu Al-Manakhi – Director of the Policy Advocacy Department
- Laila Al-Shaiba – Director of the Service & Agricultural Projects Department
- Along with a number of specialized experts
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