Investment Magazine – Exclusive
With the participation of the General Investment Authority and under the slogan “A Timeless Legacy… A Global Flavor,” the Sana’a International Coffee Exhibition 2025 will kick off tomorrow, Sunday, running from February 16 to 20 at Al-Sabeen Park – South Gate. The exhibition will witness broad participation from coffee industry pioneers, farmers, traders, and experts, as well as enthusiasts of this prestigious Yemeni product.
Mani’ Ali Al-Asal, CEO of the Public Corporation for Coffee Development and Marketing, told Investment Magazine that the exhibition represents a step towards repositioning Yemeni coffee in the spotlight. He emphasized that Yemeni coffee is an integral part of Yemen’s agricultural, cultural, and economic heritage. The exhibition aims to enhance Yemeni coffee’s global standing, support farmers, and improve cultivation and marketing processes to ensure increased productivity and higher-quality crops using the latest technologies. He affirmed that this event is a genuine opportunity to reinforce the unique identity of Yemeni coffee in international markets.
Al-Asal added that the festival and its accompanying activities—including workshops, tasting competitions, discussion sessions, and marketing and entertainment events—will provide an ideal platform for exchanging expertise and strengthening cooperation among key stakeholders in the industry. He pointed out that the *Best Yemeni Coffee Brand Competition* will encourage innovation and excellence in the coffee sector.
In conclusion, Al-Asal called on all coffee industry stakeholders—including farmers, traders, roasters, consumers, and coffee enthusiasts—to visit the exhibition and experience firsthand the finest Yemeni coffee varieties, their cultivation and preparation methods, and the ongoing efforts to preserve this strategic product. He stressed the importance of collective efforts to protect this agricultural heritage and ensure its sustainability and development.
Celebrating Coffee Day:
In celebration of Coffee Day, fireworks lit up the sky on Sunday evening at Al-Amadi Center Square (Haraz Coffee), marking the joy of this special occasion.
Event Details:
- Date: Sunday, February 16, 2025
- Time: 9:00 AM
- Location: South Gate, Al-Sabeen Park – Sana’a
- Duration: Five days
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